Author: Kendall

Picture this setting : Big round table with a whole gaggle of creative types with dreadlocks, chai tea, organic carrot cake, etc. Mixed in are a few suits and account managers to ensure the financial windfalls of selling such an ELEPHANT! The Goal: Sell this HUGE tennis shoe company a branded logo that “pops.” Lord, I hate the term, “pops.” It’s what …

So, you want someone to fall in love with you? Come on, play along. Do you really want someone to fall in love with you? Good, then write them a hand-written letter or better yet, write them a poem expressing how you feel or EVEN BETTER BESTEST YET, write them a song! Who doesn’t like it when someone includes them in a song? That’s why we ALWAYS invo …

When was the last time you had a business’s name stuck in your head? When was the last time you had a song stuck in your head? How did you learn your ABC’s? “There was a farmer had a dog, and _ _ _ _ _ was his name, OH!” BINGO to that! Music is memorable! Make your name memorable!! Music, even music you hate, can get stuck in your head! As a marketer of …